South Carolina

South Carolina Bar Rules for Attorney Advertising

Before you redesign your law firm's website or start a new internet marketing campaign, it's important you pay attention to the South Carolina Rules of Professional Conduct related to internet marketing. Here you can read the applicable bar rules for attorney advertising. Additional information can be found in the comments to each rule and the advisory ethics opinions interpreting the rules.

Although the rules set forth by the South Carolina Bar may seem restrictive, an attorney can stay in full compliance while still having an extremely effective internet marketing campaign. For example, participating in a lawyer referral service may help potential clients find your services. Taking an ethical approach to marketing means following the letter and spirit of each rule. Those who do not follow these regulations may find themselves facing disciplinary action by the bar.  


Resources for South Carolina Bar Rules

Ethics Advisory Opinions from the South Carolina Bar Association - Search through ethics advisory opinions published since 1958 online as provided by the South Carolina Bar Ethics Advisory Committee.

Frequently Asked Questions for South Carolina Attorneys on Ethics - VIsit the South Carolina Bar website to find answers to the most frequently asked questions from attorneys in South Carolina about their professional responsibilities.

South Carolina's RULE 7.2: ADVERTISING - The website for the South Carolina Judicial Department has the most recent version of Rule 7.2 for Advertisement including the comment to the rule.

Order on Amendments to the South Carolina Rules of Professional Conduct - Visit the website for the South Carolina Judicial Department to find the order from the Supreme Court of South Carolina dated August 22, 2011. THe Order is regarding the "Amendments to the South Carolina Rules of Professional Conduct, Rule 407 of the South Carolina Appellate Court Rules (SCACR)." The order amended Rules 7.1, 7.2 and 7.3 of the South Carolina Rules of Professional Conduct.


Last updated on Tuesday, October 9, 2018.