Recognizing the "Board Certified Specialist" Attorney
Lawyer Legion (www.LawyerLegion.com) is an online attorney directory that launched in March of 2013. Our online attorney directory gives special recognition to attorneys who earned the distinction of being a "board certified specialists" in the various state-sponsored and national programs. By showcasing board certified attorneys, our directory has created a convenient way for the public to find an attorney by specialty.
All things being equal, a board certified specialist in our directory will always outrank a non-specialist for the applicable practice area.
If you are certified as a specialist, then your profile has already been added to the directory. When you visit your profile you will see a badge that highlights your designation as a board certified specialist.
Educating the Public on the Benefits of Specialization
Lawyer Legion helps educate the public about the benefits of finding a certified specialist. The directory also includes a search feature that allows the viewer to narrow his search to only find a specialist. (www.LawyerLegion.com/certifications/)
The emphasis on specialty certification matters because the directory receives more than 60,000 unique visitors per month. The number of unique visitors has continued to increase steadily since the site was launched in March of 2013.
The directory is easy for the public to use from either a personal computer or a mobile device such as a smartphone. The directory features an interactive map showing the location of all of the attorneys listed in a search. Each attorney’s profile page also includes a Google map with a pin on the office location.
Advanced search features allow you to search for an attorney by name or by the name of a law firm. Thousands of attorneys have already claimed their profile, including hundreds of certified specialists.
How to Claim Your Lawyer Legion Profile
When you claim your profile, you can add the following information:
- A profile picture;
- Your contact information including the name of your law firm, your address, and phone number;
- A link to your website;
- A complete biography;
- Information on your bar licenses, work experience, education and membership in legal associations;
- A RSS feed for your blog;
- Links to any articles you have written;
- A description of any awards you have received; and
- Links to your social media profiles such as Facebook, Twitter, LinkedIn, and Google+.
To create the best experience for the viewer, the profile ranks higher if it is filled out completely. As you are filling out the profile, you will see a progress bar. If possible, add enough information so that you reach 100% completion.
What if I Don’t Want My Profile to Show Up in Searches?
If you do not want to show up in search results when a viewer is looking for an attorney to hire, then simply delete your "practice area" information. For example, many specialists do not market their services to the public because they work for the government or a non-profit organization.
Those attorneys may have no interest in showing up in the directory for practice area searches. If you are included in this group and want Lawyer Legion to make the adjustment for you, send a request to firstname.lastname@example.org.
Can I Pay to Advertise in the Directory?
The online directory is unique because it does not allow attorneys or law firms to advertise. The ban on advertising includes any kind of enhanced listing. All listings are completely free and no paid listings are allowed.
Instead, when you are logged into the website to claim your profile, you will see an advertisement for the directory’s parent company, Internet LAVA, LLC (http://www.InternetLava.com). The parent company builds websites for attorneys and manages their internet marketing. Additionally, at the top of each page is a link for “Website Design for Attorneys” that provides more information about the services provided by the parent company.
Why Claim Your Profile?
Lawyer Legion recognizes objective criteria such as board certification and membership in specialty bar associations. While other directories focus on paid advertising, Lawyer Legion is taking a different approach that may prove to be popular with the consumer.
This article was last updated on Friday, February 17, 2017.