Learn how the Lawyer Legion Enhanced Profile upgrade will boost your online visibilty and provide important benefits.
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Board certification is a unique distinction that sets you apart in a crowded and competitive market place. Yet online, this distinction is often flattened.
Other legal directories, search engines, and AI-driven discovery tools struggle with a core limitation: they cannot reliably distinguish between lawyers who truly focus on a particular area of law and those who merely advertise it. That gap is precisely why board certification matters — and why upgrading your profile on Lawyer Legion is strategically important.
Learn How a Complete and Enhanced Profile Provides Strategic Benefits for Board-Certified Attorneys:
Lawyer Legion is the only commercial lawyer directory that maintains a national roster of current board-certified attorneys and allows the public to search for lawyers by specialization. Certifications are emphasized in a very particular way so they are clearly visible, verifiably accurate, educational to the public, and compliant with state bar rules for attorney advertising.
Lawyer Leigon is the only legal industry platform that properly acknowledges every specialization across all ABA-approved state and national certification programs. This acknowledgement is visually conveyed for every lawyer who is currently board certified - whether they are active on our platform or not.
Board certifications are emphasized even further by our algorithms that rank lawyers in search results while also factoring in other objective criteria, allowing the public to easily find the most highly-skilled attorneys when they search by practice area. Lawyers can showcase their certifications and other credentials more prominently by upgrading to the Lawyer Legion Enhanced Profile.
Free Profile:
Above the fold:
(1) No certification 
(2) No phone - no website
Below the fold:
(3) Certification in resume 
(4) Phone in contact - no website
Enhanced Profile:
Above the fold:
(1) Certification in banner
(2) Phone - website in sidebar
Below the fold:
(3) Certification in resume
(4) Phone - website in contact
Consumers use Lawyer Legion every day to find board certified lawyers in the U.S. and can narrow their search to a particular specialty and location. Additionally, consumers learn about each certifying organization and each specialty area’s standards by simply clicking on the certification from the lawyer profile pages or from other pages. You can see these features in action by using the search functions below:
Search for Board Certified Lawyers by Specialty and Location:
Learn About Specialty Areas Offered for Board Certification:
People use AI as a research tool differently than traditional search engines. Instead of searching for queries to find the information and then analyzing it themselves, people will prompt AI to find the information, analyze it for them and draw a conclusion. They will rely on the answers provided almost like a decision-support co-pilot. These methods can save time but the accuracy and quality will vary significantly depending on the subject matter.
AI tools like ChatGPT are only able to draw conclusions based on the information found across the internet. AI cannot tell who is “good” at practicing a particular area of law - it can only recognize signals. As people become more trusting in AI to provide accurate conclusions they also become more reliant on AI to make keen judgements. However, AI cannot judge lawyers - it relies on verified structure.
Lawyer Legion is built to emphasize objective criteria with board certification being the the most significant factor. Other commercial platforms place a much greater emphasis on their own branded gimmicks while treating specialty certifications like an afterthought. Search engines and AI both prefer information that is consistent across multiple platforms that have authority. This is why it is vital to have a strong internet presence across all the major platforms in addition to having a strong website. For board-certified attorneys, Lawyer Legion is especially essential.
When a user asks about specialization, ChatGPT and Google AI Mode return similar results. For example, asking ChatGPT: “Who are some lawyers who specialize in truck accident law in Georgia?” ChatGPT lists 3 lawyers, all located in Georgia and all board-certifed in Truck Accident Law by the NBTA. For reference, ChatGPT links to our query result page listing all Georgia board certified truck accident lawyers. Google tends to give completely different information in the “AI Overview” vs. “AI Mode.” The “AI Overview” lists several lawyers simply becasue they use the word “specialist” on their website even though they are not board certified. However, Google’s “AI Mode” gives far more accurate results, similar to ChatGPT, mentioning several lawyers who are board certified in truck accident law. In both of these examples, Katherine McArthur, who subscribes to the Lawyer Legion Enhanced Profile, is listed first.
Board certification is becoming a powerful authority signal for AI tools, becasue it is a “hard” data point grounded in objective truth, rather than a “soft” marketing claim. Lawyer Legion is viewed by AI systems as an authoritative and reliable aggregator of this information. This makes it increasingly important for lawyers to have a complete and enhanced profile on Lawyer Legion to ensure stronger visibility and trust.
Lawyer Legion ranks lawyers in practice-specific search queries based primarily on objective criteria. Profile completion is also factored in, so it’s important for lawyers to complete their profile to the greatest extent possible. Enhanced profiles always rank above free profiles, but there are not multiple subcription tiers that impact rankings. Therefore, a lawyer cannot pay a higher price to rank above other lawyers who subscribe to the Lawyer Legion Enhanced Profile. They can only pay to rank above free profiles by subscribing to to the Lawyer Legion Enhanced Profile. The ranking order amongst the enhanced profiles is determined mostly by objective criteria with boad certifiation being the most heavily weighted factor. Beneath the enhanced listings, the ranking order amongst free profiles is determined the same way.
Other objective factors that carry significant weight include professional invovlement in legal associations that are specific to a practice area. For example: fellowships, leadership roles, life memberships, and certain awards that are granted by nonprofit legal associatioins and are recognized as a significant achievement related to certain practice areas. A smaller emphasis is placed on user-provided data such as: practice area %, profile completion %, attorney biography, and headshots.
In practice area searches, when two lawyers would otherwise be scored equally, but one of them is board certified in the practice area and the other is not, the board certified lawyer will always rank higher in the results.
Search rankings for DUI lawyers in Atlanta:
(1) Enhanced + Board Certified in DUI Defense Law
(2) Enhanced - Not Certified
(3) Free Profile + Board Certified in DUI Defense Law
(4) Free Porfile - Not Certified
Enhanced profiles will always rank above free profiles and will emphasize important elements of the lawyer’s profile in search results, including: phone number, call-to-action to view the profile, send a message, or visit the lawyer’s website, board certifications, relevant legal associations, a custom tagline, and featured video.
Free profiles will simply show the headshot, address and a generic tagline.
It’s important to note: Lawyer Legion does not sell leads. A user cannot contact Lawyer Legion saying they need a car accident attorney and provide their information to be sold to multiple lawyers. Instead, users are empowered to message each law firm directly through their Lawyer Legion profile page or after clicking through to the law firm’s website. They can also use our comparison tool to compare lawyer profile details.
Just like a consumer performing research, AI tools must filter through the noise. Self-reported claims that lawyers make, whether on their own websites, lawyer directories, social media, or other advertising platforms, often consist of the same claims: “decades of experience,” “aggressive trial lawyer,” “premier DUI attorney,” etc. AI systems can repeat those claims, but they cannot independently verify them.
Board certification is different, requiring proof of:
These are not marketing claims. They are third-party verified credentials.
AI systems thrive on quantifiable metrics. AI developers are increasingly worried about “hallucinations” or recommending low-quality services based on innacurate information. If AI recommends a board certified lawyer, it is mathematically safer because the certification acts as an objective verifiable confirmation that the lawyer has been rigorously vetted by a regulatory body. This provides a much more reliable quality floor than commercial gimmicks, fake award badges, or self-reported marketing claims.
AI-generated answers are often based on sources that rely heavily on subjective factors like consumer reviews. We often see AI recommending lawyers and law firms because they have the most 5-star reviews on Google or because they are paying to be listed at the top of major directories. Oftentimes, AI will simply look at the same web pages that show up in a Google search and mention lawyers who appear in the top positions on those platforms. Organic SEO and content also plays a significant role, especially for more detailed prompts about specific legal issues. AI tools are more likely to reference a law firm’s website if it has strong domain authority with detailed and informative content.
As AI tools improve their ability to understand the legal industry, they will place more emphasis on true verified data signals and use semantic reasoning instead of relying on simple keyword matching. This will allow AI to draw better conclusions about legal expertise by vieweing board certification as a superior indicator of legal quality. Lawyer Legion serves as a proxy for verifiable and structured data that sends reliable trust signals to AI and search engines.
Much like traditional search engines, AI tools like ChatGPT rely on third-party verified signals from trusted and authoritative sources. In a marketplace where most lawyers look interchangeable online, true distinctions help lawyers stand out from the crowd. Board certification is one of those rare distinctions. Many consumers view lawyer directories as more objective than a law firm’s website.
Unlike other commercial platforms that heavily emphasize their own branded gimmicks, which are based on vague criteria that almost any lawyer can qualify for, Lawyer Legion emphasizes truly rare distinctions that are objective and merit-based. This helps consumers distinguish actual specialization from overly-common laudatory accolades.
Lawyer Legion does not manufacture ways to determine expertise - our system is designed to accurately reflect specialized standards that already exist. Board certification has always been the superior measurement of genuine expertise since before online lawyer directories existed. Upgrading to the Lawyer Legion Enhanced Profile is essential for board certified attorneys who want to showcase their most important accomplishments. Not only is this attractive to the thousands of consumers who use Lawyer Legion each week, but also to search engines and AI tools that rely on structured trust signals, links, and robust profile details in order to serve high quality results to their users.
