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LegalZoom Attorney Network

LegalZoom is not a law firm. The employees of LegalZoom do not perform legal services directly. Instead, LegalZoom helps consumers grow their businesses, care for their families, and protect their ideas in two distinct ways.

First, it provides access to self-help legal forms for several practice areas. The most popular forms are for a simple will, business formation documents, or family law matters. Additional forms are continuously being added including the new"Covid-19 liability waivers."

Second,LegalZoom connects consumers with an independent attorney if they need more help. In fact, the LegalZoom Attorney Network provides plans for attorneys across the United States to provide consumers with sound legal advice, representation, and other legal services.

Launched in 2010, the popularity of LegalZoom plans grown each year.

From the consumer's perspective, LegalZoom promises more affordable ways to solve a legal problem with flat fees and clear pricing. For example, a last will and testament on LegalZoom start at just $89. 

From the attorney's perspective, joining the LegalZoom Attorney Network creates an opportunity to grow their practice by connecting with qualified new customers in their area. Read more about the LegalZoom Attorney Network and the jobs it provides for lawyers across the United States.

On September 24, 2019, LegalZoom announced that Daniel Wernikoff became the new CEO replacing John Suh who served as CEO for 12 years. Under John Suh’s leadership, the company grew twenty-five-fold from 2004 to 2019. After the transition, John Suh worked as a Senior Advisor to the company.

With more than 1,200 employees in the US and UK, LegalZoom helps small business owners and families make more informed legal decisions. The directory provides jobs for attorneys across a variety of practice areas, but the LegalZoom Attorney Network is not a comprehensive lawyer directory that covers all states and practice areas.

LegalZoom has a multi-billion-dollar valuation. Investors include TCV, TA, GPI, Kleiner Perkins, IVP, Francisco Partners, Bryant Stibel, and Permira Advisors.


Types of LegalZoom Plans for Consumers

LegalZoom offers the following two types of legal plans for its customers:

The Business Advantage Pro is for small businesses. The owners of a small business or looking to start a business can use this service to ask business legal questions, get contracts reviewed, and request custom-drafted documents at simple flat fees.

The Legal Advantage Plus is for individuals. Individuals can use this service to ask personal legal questions, get advice for specific situations, or have estate planning documents reviewed by an attorney.

The plans offered by Legal Zoom are serviced by independent attorneys licensed in their respective states. Once an attorney joins the plan, customers can request consultations and get connected with a licensed to practice in their state.

Customer service questions can be handled by submitting an email request on their website. Legal Zoom also offers U.S.-based customer phone support from Monday through Friday from 5 a.m. to 7 p.m. PT or on Saturday from 7 a.m. to 4 p.m. PT. 

To cancel the service, you must sign into your account, go to the "My Account" page, find the tab for your business or personal plan, and then go to "Manage My Account" where you will see the option to cancel the plan.


LegalZoom's Directory of Local Attorneys

The LegalZoom Local Attorney Directory is an internal tool for attorneys in the plan to refer people to attorneys in their state. The attorney directory on LegalZoom provides jobs for attorneys by providing an easy way to make referrals.

The directory is comprised of qualified attorneys ready to serve a client with a specific legal need that falls outside the scope of the plans. Read more about the LegalZoom Local Attorney Directory.

The directory includes attorneys focused on the following practice areas:

  • Estate Planning
    • Power of Attorney
    • Living Trust
    • Last Will and Testament
    • Healthcare Directive
  • Family & Personal
    • Real Estate
    • Personal Injury
    • Marriage and Divorce
    • Landlord / Tenant
    • Employment and Termination
    • Child Custody / Support
    • Bankruptcy
  • Business
    • Real Estate
    • Landlord / Tenant
    • Franchise Disclosure
    • Employment and Termination
    • Corporate Ownership
    • Collections and Debt Issues
    • Business Management
    • Business Litigation
    • Business Licenses
    • Business Formation
  • Intellectual Property
    • Trademark
    • Patent
    • Copyright

Eligibility Requirements to Join LegalZoom's Attorney Network

Although it is free to join the directory, LegalZoom requires that its customers referred through the directory receive a 25% discount off the attorney's regular reasonable rate (excluding matters taken on a contingency basis or set by statute).

When you apply, the attorney must enter the following information:

  • Full legal name
  • Email address
  • Phone number
  • State in which you practice law
  • Areas of expertise

The eligibility requirements require that you have 5+ years of experience practicing law, you are active and in good standing, and have no public record of discipline with your state's regulatory agency. You must also maintain errors and omissions insurance with a $100,000 minimum per occurrence and a total of $300,000.

Although LegalZoom provides access to independent attorneys and self-help services, it is not a law firm or a substitute for an attorney or law firm. Legal Zoom does not provide any kind of advice, explanation, opinion, or recommendation about possible legal rights, remedies, defenses, options, selection of forms, or strategies.


Top Competitors of LegalZoom

The top competitors of LegalZoom also provide document preparation services. Legal zoom also provides prepaid legal plans that offer unlimited 30-minute consultations on new legal matters for one low monthly fee.

Other companies that provide similar or alternative services to LegalZoom include:

  • Rocket Lawyer - Rocket Lawyer offers many of the same services as LegalZoom including business formation forms. 
  • Nolo - Provides thousands of do-it-yourself products, including legal forms, online documents, books and ebooks, and software.
  • Avvo - Avvo has more of a focus on its online attorney directory that provides ratings, reviews, and disciplinary records for lawyers in every state. The website also provides articles, advice from lawyers, and questions and answers by topic.
  • IncFile - IncFile provides business formation services to create a LLC or other business entity for a little as $0 + state fees. 
  • Lawdingo - Lawdingo fulfills the legal services needs of law firms and companies by using a network of on-demand virtual paralegals and contract attorneys.
  • LegalShield - LegalShield provides low-cost legal expense plans. Members pay one low monthly fee and receive access to experience legal professionals in their area or online.

How much does LegalZoom cost for business formation services?

LegalZoom uses a tiered pricing structure. The basic plan starts at $79, the standard plan is $329 plus state fees, and the express gold plan is $349 plus state fees.

Using LegalZoom or another professional business formation service might save a business owner time and money, but it does not offer the same protections provided by a qualified business attorney.

The typical price to hire a qualified attorney to help you form your business is at least $1,200 depending on the services needed.


Additional Resources

My Account on LegalZoom - Visit LegalZoom to find the fastest way to login to your account or find the phone number for a customer service representative. LegalZoom's business model is built around avoiding complicated forms. Instead, the platform takes care of all the paperwork after promoting the consumer or business owner to answer a series of simple questions.

Legal Zoom on Wikipedia - Visit the Wikipedia website to learn more about LegalZoom. Find information on the history of the company, its reception, references, and external links. The article on Wikipedia also explains litigation with the North Carolina State Bar Association concerning prohibitions settled against the unauthorized practice of law. Find out why companies like LegalZoom might provide more cost effective services for some consumers and increase access to legal services.

Legal Zoom on Facebook - Follow LegalZoom on Facebook to find posts, photos, and videos. You can use Facebook messenger to get in touch with LegalZoom or send them any questions you might have.


This article was last updated on Friday, February 12, 2021.

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