Advertising Options for Attorneys
What are the best options to promote your law firm online in order to connect with your ideal clients?
The options for advertising a lawyer or law firm online include creating:
- the main website utilizing the best SEO strategies for niche practice area;
- informative videos created for the law firm or the individual attorneys in the firm;
- law firm business profiles optimized for platforms such as Google My Business;
- social media profiles on Facebook, Twitter, and Instagram;
- listings in directories for specialty bar association and legal organizations;
- free listings and enhanced paid listings on commercial directories;
- pay per click ads; or
- pay per lead ads.
When it comes to paying for advertising online, the attorney is looking for ways to create the best return on the investment.
No matter what form of advertising the attorney uses, the communications must comply with the applicable bar rules.
This article was last updated on Friday, January 10, 2020.