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Pay Per Click (PPC)

When it goes to pay per click (PPC) advertising, attorneys often spend too much money on their campaign. Because its difficult to track the spending, attorneys often continue spending money on pay per click each month without any way to measure the effectiveness of the campaign.

The team at Internet Lava, LLC, the parent company of Lawyer Legion, helps law firms reduce their pay per click budget. By monitoring the effectiveness of the campaign, even a small budget can be used to actually make money by attracting the law firm's most profitable and enjoyable cases.

The most important part of any pay per click strategy is directing the clicks to the appropriate page on the law firm's main website. Attorneys should spend most of their budget on optimizing their websites for the search engines. A much smaller portion of that budget should be spent on pay per click ads to bring more traffic to those pages. 

In addition to the main website, we also help attorneys produce quality videos. The pay per click ads can then direct the potential client to those videos to increase the number of views that convert into paying clients. 

Our job when building a pay per click strategy is helping the law firm attract their ideal clients and most profitable cases. Find out why our formula for pay per click ads actually works. By focusing on attracting your ideal clients, you can use to pay per click process to spend less while making more money for your firm.

We can help you track every call so when your ideal client calls the firm, you know exactly how that client found your firm. Ideally, for every $1,000 you spend on pay per click, you should be able to bring in at least $8,000 in new business.

Our legal marketing team at Internet Lava, LLC, can help you develop the best formula for your pay per click budget. How do we get paid? We charge a 15% fee, but its a small price to pay to have a much more effective PPC category.

How Does Pay Per Click (PPC) Work for Attorneys?

At Internet Lava, LLC, we make it easy. During a 45 minute consultation, we talk with you about your marketing goals and budget.

We often ask, "if you could land 5 big cases this week, what kind of cases would be ideal?" Then we focus on attracting those ideal clients when they begin their search for an attorney in your area. 

Attorneys know that bidding on the keywords for their main practice area are expensive. But what about niche practice areas that other attorneys don't target?

Attorneys get a much better return on their pay per click budget by avoiding the trophy terms and focusing on narrow niche practice areas.

Law firms have lots of choices when it comes to placing pay per click ads. Options include Bing, Google Ads (previously known as Google Adwords), and Facebook. Depending on your practice area, we can help you test ads in each category to see which provide the best return on investment. 

We've helped clients immediately cut their budget in half while making twice as much money. We can help you save time and feel more confident in how your pay per click budget is being used.

Internet Lava can help your firm with a variety of advertising options including:

  • Display Ads
  • Geo-Fencing
  • Paid Content Marketing
  • Programmatic Advertising
  • Retargeting or Remarketing Ads
  • Dynamic Keyword Insertion (DKI)

Pay Per Click (PPC) through Google Ads for Attorneys

Google Ads controls the majority of the search market. Attorneys use Google Ads because it helps them attract their ideal clients. The results are instant. Most importantly, when set up correctly, the attorney can avoid any risk that the marketing budget won't return a good return on investment.

Pay Per Click (PPC) through Bing for Attorneys

When it comes to developing your law firm marketing strategy, don't forget about Bing. Many attorneys are surprised to learn that Bing represents about 20% of the search market in the United States. For some types of searches, the conversion rate is much higher on Bing.

Managing Your Law Firm's Pay Per Click Budget

Internet Lava, LLC, the parent company of Lawyer Legion has a lot of experience helping law firms like your find the most cost-effective ways to spend their pay per click marketing budget to make money for the firm. We can help you improve your overall online visibility. Our pay per click formula helps attorneys get more leads and better leads that convert easily into paying clients.

We can help you avoid big mistakes others make by spending too much on pay per click (PPC) for a law firm.

Internet Lava, LLC, can handle your law firm’s PPC strategy from start to finish. We help you develop the list of keywords, create the ad copy, and manage the bidding.

Whether you're looking to fine-tune your existing PPC campaign or you're starting from scratch and need a complete pay per click setup, our specialists are ready to help. We can help you use PPC to attract your ideal clients and maximize your return on investment.

This article was last updated on Thursday, January 30, 2020.