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Marketing Director - Lawyer Legion

Lawyer Legion is currently seeking a Marketing Director to oversee all of our marketing efforts. This individual will be responsible for reaching out to lawyers all over the United States and helping us build relationships with new users, subscribers, potential clients, nonprofit organizations and law firms. Join our team and be part of what is soon to be the most sophisticated lawyer directory on the planet.

Details:

  • Location: Houston, Texas (Galleria area)
  • Status: Currently Scheduling Interviews

Duties:

  • Utilize our national lawyer database to generate warm leads
  • Setup and maintain email drip campaigns
  • Create email marketing content
  • Build relationships with law firms and nonprofit associations
  • Qualify new leads by working intake and consulting with prospective clients
  • Negotiate and close 5 and 6-figure contracts with law firms for longterm online marketing campaigns
  • Utilize inside sales and outside sales skills to build a consistent sales funnel
  • Attend company sponsored legal association seminars and conferences across the country
  • Manage a “thought leadership” campaign to gain valuable publicity from credible sources
  • Create and modify sales and marketing materials
  • Schedule online meetings and conference calls with prospective clients
  • Utilize social media to acquire new subscribers
  • Utilize email marketing and social media to increase user base
  • Make decisions about how to best deploy successful marketing strategies

Minimum Requirements:

  • 1+ years of sales and marketing experience (b2b)
  • 1+ years of experience with email marketing
  • Prior experience in the legal marketing industry preferred

Ideal Candidate:

  • Experienced with managing large email marketing campaigns using Mailchimp and/or similar email marketing programs
  • Excellent “people skills” and persuasive abilities
  • Savvy with LinkedIn and Twitter
  • Savvy with networking and well-connected to relevant contacts
  • Experience with cold-calling and tele-sales
  • Excellent verbal and written communication skills
  • Strong understanding of basic marketing principles
  • Knowledge of the legal industry and/or online marketing industry is a plus

Compensation:

  • Base pay + performance bonuses
  • Full-time employment position, includes: paid holidays, 401k, PTO, health insurance
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