South Dakota

South Dakota Bar Rules for Attorney Advertising

Before you redesign your law firm's website or start a new internet marketing campaign, it's important to pay attention to the South Dakota Rules of Professional Conduct related to internet marketing. These rules outline the dos and don'ts for attorneys who wish to advertise on the Internet. Additional information can be found in the comments to each rule and the advisory ethics opinions interpreting the rules.

The rules for advertising online may seem inhibiting to your Internet marketing plan. However, you can still make a strong Internet presence while being in compliance with South Dakota Rules. Having a thorough understanding of search engine terms, meta tags, lawyer directories and other relevant marketing techniques can help you boost your website on major search engines. 

Resources for South Dakota Bar Rules

South Dakota Rules of Professional Conduct - Read the State Bar of South Dakota website to find the rules of professional conduct including Rule 7.1 for communications concerning a lawyer's services, Rule 7.2 for advertising, Rule 7.3 for direct contact with prospective clients, and Rule 7.4 for communication of fields of practice.

Ethics Opinions Indexed By Rule for Attorney Ads - Search the ethics opinions in South Dakota indexed by rule under Chapter 7 concerning information and communications about Legal Services.

Comparison of South Dakota Rules of Professional Conduct - Detailed comparison of South Carolina Rules of Professional Responsibility with American Bar Association (ABA) Model Rules dated July 27, 2006.

 Last updated on Wednesday, October 10, 2018.