Oregon Bar Rules for Attorney Advertising

For Oregon lawyers, the Internet is an important tool. Most modern marketing tactics surround social platforms or the authority of your site on a search engine. However, any attorney who is wishing to advertise in Oregon must consult the Oregon Bar Rules concerning attorney advertising. The rules establish prohibited statements, disclaimers, and other types of actions that attorneys cannot do to advertise. 

In addition, it's important to stay current with how the Oregon Bar Rules change and amend over time. Some newly amended rules related to attorney advertisting can be found at Rule 7.1 through Rule 7.5. The rules are published on the Oregon State Bar website. Additionally, the new rules in Oregon track closely with the Model Rules from the American Bar Association. 

Most attorneys wish to market online in some way. However, the Oregon Bar Rules can seem incredibly restrictive. Despite all this, you can still advertise effectively on the Internet. Understanding the logistics of search engines, social media platforms, and website design can help you boost your website. 

Resources for Oregon Bar Rules

Oregon Rules of Professional Conduct - Read the rules as amended effective January 1, 2014 with comparison to the model rules by the American Bar Associations and defined terms. Read the rules related to website design and internet marketing include Rule 7.1 related to communications concerning a lawyer's services, Rule 7.2 for advertising, Rule 7.3 for solicitation of clients, and Rule 7.5 for firm names and letterheads.

Find an Ethics Opinion in Oregon - Visit the website for the Oregon State Bar to browse the ethics opinions by key words or phrases. The Board of Governors approved the issuance of Formal Ethics Opinions 2005-1 through 2005-175 in September of 2005 to replace the previous Formal Ethics Opinions issued between 1991 and 2004.

This article was last updated on October 11, 2018.