Navigating the bar rules in Indiana for attorney advertising can be a confusing process. If you make a mistake, you might expose yourself to disciplinary actions. For this reason, it is essential to hire an internet marketing company that understands the applicable bar rules in Indiana for your website and social media platforms.
If you are preparing to launch a new website or start a new internet marketing strategy, the first step is reading all of the bar rules that might apply. The Indiana Rules of Professional Conduct related to attorney advertising were created to ensure that all attorneys that advertise online do so in a fair and honest manner.
The first step to advertising for attorneys is reading the applicable bar rules about attorney advertising. Many of the rules related to attorney advertising online in Indiana can be found at Rule 7.1 through Rule 7.5 in the section for Information About Legal Services. These rules govern the promotion of the law-related services and deal with advertising and solicitation. Additional information can be found in the comments on the rules and formal ethics opinions.
The Indiana Rules of Professional Conduct in Rule 7.1 and 7.2 deal with communications concerning a lawyer’s services and advertising. Many of the rules apply to an attorney's website or advertising on social media platforms. Advertising must include the name and office address of the attorney and their law firm. Some forms of advertising must be marked as “advertising material.”
The Indiana Bar Rules for advertising prohibit:
In many respects, the rules track closely with the Model Rules from the American Bar Association. Before you redesign your law firm's website or start a new internet marketing campaign, it's important that you have a thorough understanding of applicable bar rules.
If you are interested in finding an internet marketing and website design company that understands the bar rules, then contact our parent company, Internet Lava, LLC.
Contact us for a free consultation to discuss designing a better website and internet marketing strategy.
Indiana Rules of Professional Conduct - Read the Rules of Professional Conduct in Indiana, including the rules that pertain to websites and advertising online. Those rules include Rule 7.1. for Communications Concerning a Lawyer’s Services; Rule 7.2. for Advertising; and Rule 7.4. for Communication of Fields of Practice and Specialization.
Indiana Legal Ethics Opinions- Search legal ethics opinions in Indiana on the website for the Indiana State Bar Association. The ethics opinions give suggestions to attorneys for a variety of hypothetical legal situations in Indiana. The Indiana State Bar Association is located at:
Indiana State Bar Association
One Indiana Square, Suite 530
Indianapolis, Indiana 46204
Phone: (317) 639-5465
Indiana Supreme Court - Visit the Indiana Supreme Court to find information on various court rules in Indiana and other miscellaneous resources about the judicial system in Indiana. The Supreme Court is located at:
Indiana Supreme Court
315 Indiana State House
200 W. Washington Street
Indianapolis, Indiana 46204
Phone: (317) 232-2542
In general, all attorney advertisements and communications are subject to regulation by the Indiana Rules of Professional Conduct. These advertisements and communications typically include websites and other content published on the internet by an attorney or law firm.
According to Rule 7.2 of the Rules of Professional Conduct, any advertisements must include the name of at least one attorney or law firm responsible for the content on the website, in addition to the office address.
Rule 7.2 also states that the attorney responsible for the advertising content is required to keep a copy of the communication for six years after it has been published.
According to Rule 7.1 of the Indiana Rules of Professional Conduct, every lawyer is prohibited from making false or misleading communications about their services. The Rule states that a communication may be false or misleading if:
The comments to this rule also state a truthful statement made by an attorney or law firm may be misleading or deceptive if:
According to the comments to Rule 7.4 of the Rules of Professional Conduct, an attorney may include any of the following information, as long it is truthful and not false or misleading:
As stated in Rule 7.4 of the Rules of Professional Conduct, an attorney is permitted to state whether they do or do not practice in certain legal fields. However, an attorney may not state or imply they are a specialist in a particular legal field, unless:
Additionally, an attorney in Indiana is permitted to:
Special rules apply to board-certified specialist attorneys in Indiana.
This article was last updated on Monday, June 10, 2019.