Hawaii Bar Rules for Attorney Advertising

The Internet is incredibly prevalent in our everyday lives. Marketing and promoting yourself online has become the main emphasis in marketing. For Hawaii attorneys traditional advertising may not be applicable. The Hawaii Bar Rules of Professional Conduct outline the dos and don'ts for attorneys who hope to advertise online. Any attorney who doesn't comply with these rules may be subject to a disciplinary action. 

Some of the rules established by the Hawaii Bar may be considered limiting in an advertising point of view. However, you can still promote yourself effectively online. Using resources such as search engine key terms, social media tags and platforms, and understanding web design can help you create a strong website. 

Resources for Hawaii Bar Rules

HAWAI'I RULES OF PROFESSIONAL CONDUCT (SCRU-11-0001047) - Read the rules adopted and promulgated by the Supreme Court of the State of Hawai'i on June 25, 2013. The amendments made more than 30 substantive changes. The rules related to website design and internet advertising can be found in Rule 7.1 for Communications concerning a lawyer's services, Rule 7.2 for advertising, Rule 7.3 for direct contact with prospective clients, Rule 7.4 for communication of fields of practice and certification and Rule 7.5 for firm names and letterheads. The amended rules became effective on January 1, 2014. According to Hawaii Rules of Professional Conduct Rule 7.4(c), certain communications should contain a disclaimer that "There is no procedure for review or approval of specialist certification organizations in Hawaii."

Hawaii Attorney Discipline News - Visit the website for the Disciplinary Board for the Hawai'i Supreme Court and The Office of Disciplinary Counsel. The website contains links to recent disciplinary orders for immediate restraint, allowing resignation in lieu of discipline, orders of disbarment and orders of suspension. The new offices are located at:

201 Merchant Street
Suite 1600
Honolulu, Hawaii 96813

Frequently Asked Questions for Attorneys in Hawaii - Visit the website for the Hawaii State Bar Association for the answers to frequently asked questions.

Last updated on Friday, July 11, 2014.