Legal Marketing Association (LMA)

Founded in 1985, the Legal Marketing Association ("LMA") is a non-profit professional organization. Headquartered in Chicago, Illinois, LMA serves individuals throughout the country involved in marketing, advertising and business development within the legal profession.

LMA also provides resources to attorneys and in-house law firm marketing administrators who want to develop their practices through learning the latest and most effective marketing and business development techniques. LMA also brings together consultants, vendors, and marketing students.

The LMA was founded so that individuals working to market legal services would have a forum to share and exchange ideas. The organization is also a great way to find legal marketing jobs through the LMA job bank.

Contact Information

Legal Marketing Association
330 N. Wabash Ave., Suite 2000
Chicago, IL 60611
Phone: (312) 321-6898
Fax: (312) 673-6894

Members of the Legal Marketing Association (LMA)

Legal Marketing Association (LMA) has more than 3,700 members across the United States, Canada, and 15 other countries. The organization estimates that 95% of the 200 law firms listed in the Am Law 200 employ an LMA member. Members of the LMA include:

  • practicing attorneys;
  • managing partners;
  • partners in charge of marketing;
  • law firm administrators;
  • business development directors;
  • marketing or business development managers and coordinators;
  • marketing heads/chief marketing officers;
  • communications directors; and
  • service providers to law firms.
The term "legal marketing" is defined to include advertising and other practices used within the legal profession, such as client relations, cross-selling, public relations and maintaining contact with past clients.

Benefits of Joining the Legal Marketing Association (LMA)

The benefits of joining the legal marketing association include:

  • Professional networking and career development opportunities;
  • Access to educational programs including an annual conference;
  • Online resources including a service provider directory, library and job bank;
  • Private email discussion groups called “LMA Connect”; and
  • A subscription to the monthly e-newsletter and Strategies – The Journal of Legal Marketing.

Upcoming Events of the LMA

LMA events are a great way to connect. The 2017 Legal Marketing Association Annual Conference will be held on Monday, March 27 - Wednesday, March 29, 2017, at the Aria Resort in Las Vegas, Nevada. 

In addition to the annual conference, you can also attend the fifth annual LMA P3 – The Practice Innovation Conference. During the two day conference, LMA brings together pricing, project management and process improvement experts. The 2017 P3 Conference will be held from May 16–17, 2017 in Chicago at the Radisson Blu Aqua.

The LMA Competitive Intelligence Certificate is a two-day program designed by the Legal Marketing Association in conjunction with the FGH Academy of Competitive Intelligence (FGH ACI). The 2016 LMA-CIC Program was held September 27-28 in Cambridge, Massachusetts.

Local Chapters of the LMA

The Legal Marketing Association has 19 chapters across the United States and Canada. Each local Chapter helps to meet the regional needs of the members.

Additional Resources on LMA:

Legal Marketing Association on Facebook

LMA on Twitter

LMA on YouTube

This article was last updated on Tuesday, March 28, 2017.