Marketing Director - Lawyer Legion

Lawyer Legion is currently seeking a Marketing Director to oversee all of our marketing efforts. This individual will be responsible for reaching out to lawyers all over the United States and helping us build relationships with new users, subscribers, potential clients, nonprofit organizations and law firms. Join our team and be part of what is soon to be the most sophisticated lawyer directory on the planet.

Details:

Location: United States (remote)
Status: Currently Scheduling Interviews

Duties:

Utilize our national lawyer database to generate warm leads
Setup and maintain email drip campaigns
Create email marketing content
Build relationships with law firms and nonprofit associations
Qualify new leads by working intake and consulting with prospective clients
Negotiate and close 5 and 6-figure contracts with law firms for longterm online marketing campaigns
Utilize inside sales and outside sales skills to build a consistent sales funnel
Attend company sponsored legal association seminars and conferences across the country
Manage a “thought leadership” campaign to gain valuable publicity from credible sources
Create and modify sales and marketing materials
Schedule online meetings and conference calls with prospective clients
Utilize social media to acquire new subscribers
Utilize email marketing and social media to increase user base
Make decisions about how to best deploy successful marketing strategies

Minimum Requirements:

1+ years of sales and marketing experience (b2b)
1+ years of experience with email marketing
Prior experience in the legal marketing industry preferred

Ideal Candidate:

Experienced with managing large email marketing campaigns using Mailchimp and/or similar email marketing programs
Excellent “people skills” and persuasive abilities
Savvy with LinkedIn and Twitter
Savvy with networking and well-connected to relevant contacts
Experience with cold-calling and tele-sales
Excellent verbal and written communication skills
Strong understanding of basic marketing principles
Knowledge of the legal industry and/or online marketing industry is a plus

Compensation:

Base pay + performance bonuses
Full-time employment position, includes: paid holidays, 401k, PTO, health insurance