Montana Bar Rules for Attorney Advertising

The regulations in the Montana Rules of Professional Conduct establish the dos and don'ts for attorneys who wish to advertise online. If you are interested in redesigning your law firm's website or starting a new internet marketing campaign you must abide by the Montana Bar Rules. Failure to uphold these rules can lead to disciplinary actions such as expensive fees. 

You must consult with the Montana Rules of Professional Conduct to appropriately market yourself as an attorney. Many of the rules related to attorney advertising online in Montana can be found at Rule 7.1 through Rule 7.5 in the section for Information About Legal Services. Additional information can be found in the comments and the Ethics Advisory Opinions interpreting the rules.

The advertising rules may seem restrictive, however they were made to ensure that all attorneys in Montana promote themselves fairly. Staying in compliance with these rules will help you avoid any issues with the Bar. In addition, using marketing techniques such as search engine key terms can help you create a strong website. 

Resources for Montana Bar Rules

Montana Rules of Professional Conduct - Read more about amendments to Montana Rules of Professional Conduct for Rule 7.1 (Communications Concerning a Lawyer's Service) and Rule 7.2 (Advertising). The amendments were intended to clarify Montana disciplinary jurisdiction over attorney advertising and specifically identify types of misleading lawyer communications.

Duncan Scott, Lawyer Advertising and Specialization in Montana: An Alternative Approach, 43 Mont. L. Rev. (1982) - This law review article traces the history of attorney advertising in Montana and the rest of the United States. The article argues that the disciplinary rules are overly restrictive and impede the flow of useful information to legal consumers.

Office of Disciplinary Counsel (ODC) in Montana - the ODC is part of a comprehensive lawyer regulation system established by the Montana Supreme Court. ODC performs central intake functions and processes, appoints the Disciplinary Counsel, and prosecutes complaints against lawyers in Montana. The Commission on Practice (COP) hears and decides the complaints and makes recommendations to the Supreme Court for discipline.

Last updated on Wednesday, October 10, 2018.