Maine Bar Rules for Attorney Advertising

Effective August 1, 2009, the Maine Supreme Judicial Court adopted the Maine Rules of Professional Conduct. Additional guidance can be found in the comments to each rule and the reporter's notes. Many of the rules related to attorney advertising in the State of Maine can be found in the section on Information About Legal Services including the following rules:

  • Rule 7.1 Communications Concerning a Lawyer's Services;
  • Rule 7.2 Advertising;
  • Rule 7.2-A Aspirational Goals for Lawyer Advertising;
  • Rule 7.3 Direct Contact with Prospective Clients;
  • Rule 7.4 Communication of Field of Practice and Specialization; and
  • Rule 7.5 Firm Names and Letterheads.

If you are considering redesigning your law firm's website or beginning a new internet marketing campaign, it's essential that you review the Main Bar rules. Although they may seem restrictive, there are multiple ways for Maine attorneys to market online. Using relevant search terms, having a social media presence, and other techniques can help you boost your site's traffic. 

Maine Attorney Resources:

Maine Rules of Professional Conduct - Visit the website for the Maine Board of Overseers of the Bar to read the rules of professional conduct in their entirety.

Board of Overseers of the Bar
97 Winthrop Street
P. O. Box 527
Augusta, Maine 04332-0527
Telephone: (207) 623-1121
Fax: (207) 623-4175

This article was last updated on October 9, 2018.