Kansas Bar Rules for Attorney Advertising
Attorneys who are looking to advertise must follow the Kansas Rules of Professional Conduct and the Rules Relating to Disciplne of Attorneys. These rules establish the regulations for attorney online marketing and were created to ensure all attorneys advertise fairly. If you are trying to redesign your law firm's website or starting a new internet marketing campaign, it's vital that you read the Kansas Bar Rules.
The applicable bar rules pertaining to attorney advertising set out what an attorney can or cannot say on their website. Many of the rules for attorney advertising online in Kansas can be found at Rule 223, Title 7.1 for Communications Concerning a Lawyer's Service, and 7.2 through 7.5 of the section for Information About Legal Services. Failure to uphold these rules may result in a disciplinary sanction or action.
Although the rules in the State of Kansas are restrictive, an attorney can stay in full compliance while still having an extremely effective internet marketing campaign. Taking an ethical approach to marketing means following the letter and spirit of each rule. However, these rules are not as limiting as one may persume. Many attorneys market themselves using search engine terms and lawyer directories to create an Internet presence.
Kansas Bar Rules Resources for Attorney Advertising
Kansas Rules of Professional Conduct - Visit the website for the Kansas Judicial Branch for rules adopted by the Supreme Court. Read the Internal Operating Rules of the Kansas Board for Discipline of Attorneys including:
- Rule 226 - 7.1 Communications Concerning a Lawyer's Services;
- Rule 226 - 7.2 Advertising;
- Rule 226 - 7.3 Solicitation of Clients;
- Rule 226 - 7.4 Communication of Fields of Practice
- Rule 226 - 7.5 Firm Names and Letterheads
David Gottlieb, Recent Developments in the Law of Professional Responsibility: Lawyers and out-of-court Misconduct - This article dated May 29-30, 2014 from the University of Kansas School of Law. CLE at KU Law series provides a good overview of issues raised by internet marketing and social media.
This article was last updated on October 10, 2018.